Alstons | Sofas for Living

Alstons Upholstery Stockists

As stockists of Alstons sofas we have a selection of models on display in store, including armchairs, sofas and grand sofas. All our Alstons sofas are available in a selection of fabrics and sizes - with sofabed options also available on some models.

Alstons believe strongly in the importance of quality British manufacturing. Their philosophy is quite simple: quality comes first.

All their sofas are made-to-order at their factory in Colchester by their team of highly skilled craftsmen. This skill of their people is something of which Alstons are incredibly proud. These men and women know their trade inside out.

Cold Cure Seat Interiors

When you're investing in a new sofa or armchair, comfort and longevity are at the top of the list - and that’s exactly where Alstons excels. One of the key innovations that sets Alstons apart is their use of cold-cured seat cushions. Unlike traditional cut-foam cushions, cold-cured foam is cast in moulds, allowing for a much more precise and consistent shape. This not only provides exceptional support and comfort from day one, but also ensures that the cushions retain their shape for years to come.

Cold-cured foam offers superior durability because of its dense, structured composition. It resists sagging and flattening far better than conventional foam, which can quickly lose its bounce and become uneven. For anyone who's ever dealt with lumpy, tired-looking cushions just a couple of years after purchase, this is a game-changer. It means your furniture looks smarter, feels better, and performs more like new even after years of regular use.

Cold Cure moulded seat cushions use a water-based recipe, which Alstons guarantee for 10 years, whilst they produce only 6% waste compared with regular foam that produces more than 27% waste with a much shorter longevity. 

Backing up their confidence in this technology, Alstons includes a 10-year guarantee not just on the seat interiors, but also on the structural frame of their furniture. This is a standout promise in a market where two- or five-year warranties are far more common. Whether you're choosing a compact snuggler or a full corner suite, you can rest easy knowing that the cushions and frame are covered against manufacturing faults, significant sagging, or loss of resilience for a full decade.

So what does this mean for you, the customer? It means peace of mind. It means knowing your sofa won’t just look great in your living room, but will continue to feel supportive and comfortable year after year. And with the added backing of a structural guarantee, Alstons isn’t just promising style - they’re delivering quality that lasts.

If you're in the market for a new sofa and want both design flair and long-term value, Alstons' cold-cured cushions and generous guarantee are well worth considering. They may just change the way you think about what makes a sofa truly worth the investment.

New for 2026 - Introducing Softcure® by Alstons: The Future of Sofa Comfort

At Coast Road Furniture, we’re always looking for furniture that combines exceptional comfort with long-lasting quality. That’s why we’re excited to introduce the latest innovation from one of our most trusted British manufacturers - Softcure® seat cushions by Alstons.

This brand-new cushion technology has been designed to deliver something truly special: the luxurious softness customers love, with the durability modern homes demand.

So what makes it different?

• • • Made from high resilience (HR) polymer
    • Individually moulded for precision and consistency
    • Features an integral skin for superior bounce-back
    • High-density foam with an open-cell structure
    • Designed for instant recovery and shape retention

In simple terms: you get that soft, sink-in comfort - without the need for constant plumping or the worry of sagging over time. Even better, Alstons backs this innovation with a 10-year guarantee - a level of confidence that’s rare in seat cushions.