Introducing Softcure® by Alstons: The Future of Sofa Comfort

Discover Softcure®: The Next Generation of Comfort from Alstons

At Coast Road Furniture, we’re always looking for furniture that combines exceptional comfort with long-lasting quality. That’s why we’re excited to introduce the latest innovation from one of our most trusted British manufacturers - Softcure® seat cushions by Alstons.

This brand-new cushion technology has been designed to deliver something truly special: the luxurious softness customers love, with the durability modern homes demand.

Designed to Feel Incredible - and Stay That Way

When Alstons set out to develop Softcure®, the goal was ambitious. They wanted to create a cushion with the relaxed, inviting feel of fibre seating, but with the resilience and performance of their long-established Cold Cure foam.

After months of prototyping, refining, and rigorous sit-testing (until it earned plenty of “ooohs and aaahs”), Softcure® was born.

So what makes it different?

• Made from high resilience (HR) polymer
• Individually moulded for precision and consistency
• Features an integral skin for superior bounce-back
• High-density foam with an open-cell structure
• Designed for instant recovery and shape retention

In simple terms: you get that soft, sink-in comfort - without the need for constant plumping or the worry of sagging over time.

Certified Quality You Can Trust

Softcure® isn’t just about comfort - it’s built to last.

In October 2025, after extensive independent testing, Softcure® was awarded FIRA Gold Certification by FIRA International (Furniture Industry Research Association). This prestigious accreditation is only given to products that meet the highest standards within the furniture industry.

Even better, Alstons backs this innovation with a 10-year guarantee - a level of confidence that’s rare in seat cushions.

Available in the New Rochelle Model

Softcure® is currently available in Alstons’ new Rochelle sofa range - a beautifully designed collection that blends relaxed styling with refined detailing.

The result? A sofa that feels casual and inviting, yet delivers the structure and support you’d expect from premium British upholstery.

Why This Matters for You

When choosing a new sofa, the seat cushions are everything. They determine:

• How comfortable your sofa feels day-to-day
• How well it holds its shape over time
• How much maintenance it requires
• How long it will look as good as new

With Softcure®, you don’t have to compromise between softness and durability. You get both.

Experience the Difference In Store

We’re proud to stock Alstons and to offer this exciting new innovation to our customers. If you’re searching for a sofa that combines next-level comfort with long-term performance, Softcure® is well worth experiencing for yourself.

Visit us in-store to try the Rochelle range and feel the difference.

Because when it comes to comfort, sitting really is believing.