News & Guides — Alstons Sofas

Alstons has launched Softcure®, an innovative new seat cushion designed to combine luxurious softness with long-lasting support. Featuring high-resilience moulded foam and awarded FIRA Gold Certification, this next-generation comfort technology is now available in the Rochelle range. Discover why this could be the most comfortable seat in your home.

Alstons uses cold‑cure moulded foam cushion interiors, which are cast in a mould to precisely match the covering fabric. This method offers two key benefits:

1. Better shape retention - unlike traditional cut‑foam, cold‑cure holds its form much longer.

2. Longevity - it's more durable and stable over time

If you're in the market for a new sofa and want both design flair and long-term value, Alstons' cold-cured cushions and generous guarantee are well worth considering. They may just change the way you think about what makes a sofa truly worth the investment.